Le QuocMinh.

I didn't take a straight path. From code to product, through operations, into building companies — it all taught me the same thing: how a business actually runs, and how to make it run lean without depending on any one person.

I started in engineering — building ERP software at FPT Software, then moving into business analysis. That's where I learned how a large system is assembled from small, well-defined parts.

Then I moved into product: a real-estate platform, then logistics at Giao Hang Nhanh — where I understood operations at real scale. Thousands of orders a day, many stakeholders, and one truth: one jammed link slows the whole chain.

At Athena Group I became Product Director, leading a sales & fulfillment platform across four Southeast Asian markets — learning how a product has to survive across cultures and very different operating realities.

Today I co-founded and run Simple State, bringing AI and automation into the real operations of small and mid-sized businesses. I also took an MBA to see business at the strategic layer, and built a few products to test everything with my own time and money.

It always comes back to one question: how do you turn manual operations into a system that actually runs — lean, clear, and less dependent on any single person.